Ten Tips to Improve Your Cash-flow
By Curtis Lester
When your company provides a product or service, it has a right to expect to be paid on a timely basis. However, anyone who’s been in business a month or more has learned
that prompt payment is not always the case. Often, accounts get seriously past due, or when payments are made, there are insufficient funds in the customer’s account to cover a check. Accounts not paid within terms can have a dramatically negative impact on the cash flow of your business.
1. Have a Defined Credit Collection Policy
One of the major causes of overdue receivables is that the business has not
defined to its customers and staff when accounts are to be paid. If customers
are not educated that accounts are to be paid on time, then chances are
they’ll pay late or sometimes not at all. Make sure that your company’s
terms of payment are clearly stated in writing to each customer.
2. Invoice Promptly and Send Statements
Regularly
If you don’t have a systematic invoicing and billing system, get one. Many
times the customer hasn’t paid simply because they haven’t been billed or
reminded to pay in a timely manner. This situation usually occurs in smaller or
newer businesses where they’re short on staff to invoice and bill.
3. Use “Address Service Requested”
One of the most difficult collection problems is tracking down a customer who
has “skipped”. All businesses should be aware of a special service offered
by the Post Office. Any statement or correspondence sent out from a business or
professional office should have the words “Address Service Requested”
printed or stamped on the envelope, just below your return address in the top
left corner. If a statement or invoice is sent to a customer who has moved
without informing you of their new address, and the words “Address Service
Requested” appear on the envelope, the Post Office will research this
information and return the envelope to you with a yellow sticker that gives the
new address or other updated information. If the customer has placed a
“forwarding order” with the Post Office, the Post Office is required to
forward the envelope to the customer and give you a form #3547 with the new
address and charge you approximately 70 cents. This will keep your address files
up-to-date.
4. Contact Overdue Accounts More Frequently
No law says you can contact a customer only once a month. The old adage “The
squeaky wheel gets the grease” has a great deal of merit when it comes to
collecting past due accounts. It’s an excellent idea to contact late payers
every 10-14 days. Doing so will enable you to diplomatically remind the customer
of your terms of payment.
5. Use Your Aging Sheet, Not your Feelings
Many businesses (or well-meaning people on their staff) have let an account age
beyond the point of ever being collected because he or she “felt” the
customer would pay eventually. While there are a few isolated cases of unusual
situations, the truth is that if you aren’t being paid, someone else is. So
stick to your systematic plan of follow up. You’ll soon know who intends to
really pay and who doesn’t. You can then take appropriate action once you know
where you stand.
6. Make Sure Your Staff is Trained
Even “experienced” staff members can sometimes become jaded when dealing
with past due customers. This usually occurs when they have made and broken
promises for payment. Make sure the staff is firm, yet courteous when dealing
with them. Your collection staff could benefit from customer service training
because, in effect, they must “sell” your customers on the idea that you
expect to be paid. Make sure that your collection staff is trained to not only
bring the account current, but to also maintain good will with them.
7. Admit and Correct any Mistakes on Your
Part
Sometimes customers don’t pay because they feel you’ve made a mistake. If
you have, quickly admit it and correct it. Your customer realizes that mistakes
can happen in business. Unfortunately, many customers believe that “the
owner/president doesn’t need the money”. Denying an obvious error only fans
the fire of resentment your customer may already feel.
8. Follow the Collection Laws in Your State
In many states, the same collection laws govern businesses the same as
collection agencies. For example, calling customers at an odd hour or disclosing
to a third party that they owe you money are just a couple of the numerous
collection practices that can cause serious repercussions. If you’re not sure,
call your state’s department that governs and monitors collection agencies.
9. Use a Third Party Sooner
If you’ve systematically pursued your past due accounts for 60 to 90 days from
the due date, (and they still haven’t paid) you’re being delivered a message
by your client. More than likely, you’ve requested payment four to six times
in the form of phone calls, letters and statements. Statistics show that
after 90 days, the effect of in-house collection efforts wears off 80%. That
means that the time and financial resources budgeted for collection efforts
should be focused within the first 90 days where the bulk of your accounts can
and should be collected.
From that point on, a third party can motivate a customer to pay in ways you cannot, simply because the demand for payment is coming from someone other than you. Before paying a percentage to a collection agency, or using small claims court or an attorney, check into using a fixed flat fee (same price regardless of the amount owed, or where the debtor is located) collection service. Also look for documented recovery history, performance guarantee and a Hold Harmless agreement. More tips on what to look for in your Collection Agency
10. Remember that Nobody Collects Every
Account
Even by setting up and adhering to a specific collection plan, there are a few
accounts that will never be collected. By identifying these accounts early, you
will save yourself and your company a great deal of time and money. Even though
a few may slip by, you’ll find that overall the number of slow pay and
nonpaying accounts will greatly diminish, and that’s a victory in itself!
Curtis Lester, Profit Recovery Specialist with
Transworld Systems Inc. in Anchorage, AK, is available to answer questions
regarding billing and collections. He has MORE tips on how to increase cash
flow!
Curtis will also be happy to offer an Accounts Receivable Analysis for your business at no charge.
Phone 866-631-2874 E-mail Curtis@whichtruth.com
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